John Baldessari is one of the major drivers in American conceptual art. This movement, which came into vogue in the early ‘60s, put forward the idea of concept as the major aspect of a work of art. The creator and kind of material involved in a work were of incidental importance. Language became a crucial element in conveying the meaning. In his prints, films, videos, installations, photo collages and sculptures that had a conceptual slant, Baldessari explores the relationship between the narrative power of images and the associative potential of language.
